Strategy 🤝 Creative

When Tata and its agency Clemenzie wanted to collaborate, they asked, "what can you bring to the table?"

I replied, "everything."

With wafer-thin budgets to launch bbDaily—a hyperlocal delivery app—I built the strategy from the ground up. The app offered various benefits for daily grocery delivery: You subscribe to only what you need, you order by 10PM and get your groceries by 7AM, and so on.

For the strategic platform, I picked up on the behaviours of first movers versus slow movers. One gets things done vs one misses out. One cleans up well, the other just, cleans up.

This led to the "above and below" visual language that worked efficiently in a 6-second sandbox. The scripts reflected, often hilariously, the disadvantages of not using bbDaily for your daily groceries.

The last mile was something I executed myself as well: overseeing the production and direction of the spots.

Here is a playlist featuring all the spots: