Shut The Door 🚪 (Darwaza Band)

It's not often you get to do work in advertising and say "I saved lives today."

It's not often you get to say "I work for the Government."

I was very fortunate to collaborate with and lead large parts of a team that oversaw the Indian Government's first foray into communicating the dangers of open defecation—a huge problem in rural India.

We knew the best campaigns tell you what the solution is.

In this case, simply using a designated toilet. And so "Darwaza Band" (Shut The Door in Hindi) was born. The campaign helped reduce open defecation rates by 16%.

Here are the campaign assets and their impact and recognition.

Translations:

Darwaza band = Shut the door

Darwaza band toh bimari band = Shut the door to shut out disease