
Never Miss Mom's Magic 🧑🏻
How we turned an insight into an intervention.

Social Experiment
Client: Sunfeast Mom's Magic
We are all guilty of ducking our mom's calls from time to time—or all the time. Through this heartwarming social experiment, we brought this unique Indian phenomenon to light. And solved the problem elegantly. Movie stars, music directors, influencers all threw their collective weight behind this campaign gladly.
This if for you, Amma ❤️
Tags
Social Experiment, Social Media, Digital Campaign
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