Whose Phone Is It Anyway?🤳🏻

Xiaomi had become India's no.1 smartphone brand—in spite of global heavyweights like Apple and Samsung. What started as a simple announcement spot led to more fun and wacky expressions of the now ubiquitous nature of the brand. Here's a snapshot of the journey we took with the brand.

The Announcement Spot:

We then tapped into the zeitgeist with launching the Note 5 Pro with a hilarious twist on demonetization in India where everyone was hunting for elusive "Notes."

And finally, "Kiska Baja," which roughly translates to "whose phone rang?" celebrated Xiaomi's success with a series of spots and OLVs inspired by real events.