RIP Yellow Pages 💀
How we literally ripped The Yellow Pages out of existence.
Integrated Campaign
The Objective
Sulekha.com wanted (and eventually did) replace ye old Yellow Pages.
The Idea
We ripped into the competition. Literally. Using fresh-faced YouTube as our medium, we launched an online contest to invite people to rip their Yellow Pages in half. On its day it was "the most responded contest on YouTube"
1xSilver at The Abbys
Finalist at Cannes
Finalist at Clio
Finalist at One Show
Finalist at New York Festival
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