Human Might 💪🏽 vs Animal Right 🐂
How we turned a hotly contested debate into a movement of human consciousness.
Integrated Campaign
Client: The Times Of India
The Objective
The Times of India were coming back to Tamilnadu (South India) after a long absence and they wanted to amplify every social issue, debate. Jallikatu, a traditional bull-taming sport that takes place during South India's harvest season, was the biggest one then. Still is today.
The Idea
Leading up the upcoming Jallikatu season, we crafted an immersive website that let people be at the forefront of this debate. Over 2.3 million votes were registered and passed on to as a petition to the Supreme Court of India.
1xGold at The Abbys
1xSilver 1xBronze at Spikes Asia
1xBronze at the Young Guns
You might also like
Get Them Talking 🗣️
Brand Building
Firestarter 🔥
Creative Direction