Get Them Talking 🗣️

Reliance Trends was considered old. Fuddy-duddy. We were tasked with communicating the revamp. A glow-up, if you will.

We had to build the strategy from the ground up. It wasn't about just a logo change. It had to reflect the modern consumer—one who was exposed to international fashion. We picked a nuance that was evident in modern fashion: the instant feedback one receives. There was no such thing as bad publicity after all, because when they talk, you trend.

Over the next two years, we built on this idea of 'instant feedback' with a visual device that became synonymous with our campaigns: the comment box. Here are some examples.

Seasons changed, languages changed, celebrities came in, trends evolved, but the idea remained.